From Beyoncé and Rihanna to Kylie and Rita Ora, almost every influential female artist we know has at some point launched a make-up line. While some have been incredibly successful, others have not been, it really is the luck of the draw. Now, it looks like it is Lady Gaga’s turn; a singer that has until now been all about the music.
According to sources, the Poker Face singer will be launching her line very soon, this week releasing a feature campaign video to get us all excited about Haus Laboratories.
Staying true to her style, there is said to be a great deal of multi-use make-up products in the collection, inspired by her early days where she used cheap products to create colourful, vibrant and innovative looks.
Customers and MUAs can apparently make use of “multi-use colour items for cheeks, eyes and lips come in six shade families, with kits containing all three products”.
Having already been reviewed by Business Fashion, the line is said be to like nothing else on the market.
As well as great products, there is also a pretty strong moral message behind the launch of this business. Every item has been created with the celebration of self in mind, with Gaga’s make-up intended to encourage individuality and daring looks.
“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup,” Gaga explained in her Instagram post.
“I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
“It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had.”
But, there will be no flash shops in department stores, with Gaga wanting to do something a little different. Haus Laboratories will be the first make-up line to be sold exclusively on Amazon. How cool is that?
Let us know what you think. Will Lady Gaga’s brand be the next Kylie Cosmetics?