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Top Cruelty-free Makeup Products

The beauty industry has become rather ethical over the past few years, with all sorts of brands being criticised for using animal products in their lipsticks, mascaras, eyeshadows and even foundations. In fact, over the last 5 years, the number of consumers ONLY looking for cruelty-free products has peaked 30%, being a huge shift in the industry that brands and makeup artists have had to adapt to. This has encouraged a rise in the number of cruelty-free products entering the market. From big brands to new, independent, boutique makeup manufacturers, everyone is looking to inflict positive change. Below, we take a look at a few cruelty-free makeup items you NEED in your makeup bag! BareMinerals BareMinerals is a makeup brand credited for its responsible nature, ONLY creating cruelty-free items. Here at Glamdeva, we simply love the Gen Nude collection. Consisting of all sorts of mauve nudes for lips, the brand