Victoria Beckham is thought of for her high-profile husband, successful fashion label and of course, being the 5th piece of the Spice Girls.
Having her fingers in all sorts of pies, Beckham has now decided to launch her very own makeup brand.
Called Eponymous, the brand is described as a “clean beauty movement”, said to be created from the cleanest ingredients the world has to offer.
Very much paying homage to VB’s iconic makeup look, the range includes a smokey eye pallet, shadow bricks as well as an incredibly dark eyeliner that is priced at just £20! According to the company’s Instagram account, skin and lip products are soon to be made available.
Launching the collection, Beckham said:
“I have always been beauty obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out.
“It is all about making my community feel like the very best versions of themselves.
“It really is about empowering women through fashion and beauty. It’s important to feel good about yourself, because that radiates. It’s so inspiring and really uplifting. This really is a dream come true.”
But, this is not just the brain-work of VB, with the brand co-founded by Sarah Creal.
As the former global head of make-up marketing and product development at Estée Lauder, Creal and Victoria and expected to make real waves in the beauty industry.
Let us know what you think, will this latest venture of VB’s be a great success?
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