Beauty Blogs

This season, as we finally emerge from the long months of lockdown, it’s all about the natural look. After all, many of us have gone makeup free for months on end, so a full face of glamour still seems a long way off. Plus, with skincare sales through the roof, we all want to show off that healthy, dewy glow we’ve been fostering.

But don’t worry – that doesn’t mean leaving off the makeup altogether. Instead, it’s all about choosing subtle, nourishing products that enhance your natural beauty rather than cover it over. While it might sound simple, there are plenty of ways to get this look wrong. So we’ve compiled a list of the most common pitfalls, plus tips on how to avoid them.

Skipping the primer

Although primers are a relative newcomer on the beauty scene, they have fast become an essential part of our daily routines. For those wanting to achieve the natural look, primer is an absolute must. Like its name suggests, it prepares your skin for makeup, helping to create a flawless blank canvas. Without it, foundation tends to crack and crease – which won’t help your healthy glow.

Too much matte/powder

For the natural look, cream products are usually the best choice. Because they blend effortlessly into the skin, they create a smooth, airbrushed look that won’t get cakey. If you have an oily complexion and can’t face the idea of giving up powder completely, try and stick to a light dusting as a final touch.

Not enough blush

Let’s be honest here. With holidays having been off the cards for months, and most of us spending large chunks of time indoors, there’s not many people at the moment who are rocking a naturally healthy glow. And that’s where blusher comes in. For a subtle flush rather than garish colour, choose highly pigmented, cream-based products and sweep upwards from the apples to the cheekbone area.

Overdoing the eye makeup

Of course, no one is naturally equipped with cat eyeliner, false lashes and bold sweeps of colour on their lids. So if you want to create an understated look, you’ll need to ditch the glamour in favour of something a little more girl-next-door. Choose brown mascara to subtly maximise your lashes, and use a nude shade of shadow to emphasise your eyes.   

These days, it’s all anyone seems to talk about in the beauty business. Whether you’re looking for something to reduce fine lines and wrinkles or even out your skin tone, there’s a serum that claims to be your new best friend. So what exactly is a serum – and which ones should you choose?

Simply put, a serum is an extra step in your skincare regime, typically applied after your cleanser but before your moisturiser. But what does it do? Essentially, you should think of it as a sort of “direct hit” formula, delivering powerful, concentrated ingredients directly to the skin. Because serums are made up of smaller molecules than other products, they can penetrate deeper into the delicate skin of your face, making them ideal for targeting problem areas such as wrinkles, dry patches and fine lines.

As they deliver a similar effect, it can be easy to get serums confused with both moisturisers and face oils – but they are a separate product. Although they certainly have hydrating properties, using a serum shouldn’t mean that you skip the moisturiser – you’ll need your usual cream or lotion to seal in all those active ingredients. However, you might be able to choose between a serum and a face oil, depending on what’s right for your skin.

So now you know what a serum is, which ones are the best? After all, there are hundreds of products out there, each claiming to work miracles for your skin. Here are some of our favourites:

Revitalift Filler Hyaluronic Acid Anti-Wrinkle Serum by L’Oreal Paris

If you want to give a moisture boost to dry skin and smooth out fine lines and wrinkles at the same time, this budget-friendly serum from L’Oreal Paris is a great place to start. By gently plumping the skin, it helps to erase the signs of ageing and create a fresh, dewy appearance.

Advanced Night Repair Synchronized Multi-Recovery Complex Serum by Estee Lauder

A cult classic, this clever system uses unique tech patented by Estee Lauder to deliver astonishing results. Despite its moniker, you can use it both morning and night to boost your skin’s radiance and deliver hydration where it is needed the most.

Beauty Supercharge Serum by BYBI

A great budget buy, this oil-based serum should be applied after your moisturiser for a dewy, nourishing finish to your skincare regime. Cruelty-free and vegan, this formula uses essential oils such as geranium and jasmine to boost cell production and rejuvenate skin.

Hyaluronic Booster Serum by Nordic Roots

This quick-absorbing formula is ideal for anyone who struggles to find enough hours in the day – and finds that their skincare often suffers. A fragrance-free serum that will suit those with sensitive skin, it works to hydrate and balance your skin while smoothing out wrinkles and fine lines.

No. 1 Nourishing Face Serum by Vanderohe

If you’ve got cash to splash, this oil-based serum is a favourite of celebs and delivers incredible results. That price tag buys you a concentrated dose of some of nature’s finest cold pressed oils, which will nourish and hydrate while delivering an indulgent, spa-like experience.

Ever since we launched our company in 2019, Glamdeva has performed better than any of us could have dreamed, growing to become the UK’s leading online booking platform for mobile hair and makeup services. But we’re not finished yet. Looking forward to 2022, we’ve set our sights on doubling our operations – and we’ve found just the person to help us get there.

At Glamdeva we’re delighted to announce the appointment of our new CEO Louise Santaana, a business whizz with a background in finance and law who recently served as the Head of Private Banking and Lending at Lloyds Banking Group. With a background in high-growth business development, she’s exactly the talent we need to see Glamdeva through to this next stage in our evolution.

So far, we’ve built a dedicated community of users and artists across the UK, with each side benefitting from our easy-to-use booking platform. For customers, it’s a great way to gain access to a wide range of professionals in their area. And for hair stylists and MUA’s, we’ve provided an excellent opportunity for them to grow their client base and boost their businesses in these uncertain times. 

In 2022 we want more people than ever to experience the joys of Glamdeva, and we’re all excited about this new direction – including our new CEO.

“This is such an exciting time for Glamdeva, with the technology firmly established, a growing number of users and stylists/artists wanting to join our community. 2022 is going to be the year we scale,” explained Louise.

And it’s not all about growing our community, either. Behind the scenes, we’re also working to make Glamdeva bigger and better than ever before. And soon, we’ll be launching a whole host of new services available to book online, from nails and brows to a wide range of aesthetic treatments.

So if you’ve been following our story so far, stay tuned – there are exciting times ahead!

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