by 
Back in May 2019, innovative beauty tech start-up Glamdeva launched to great fanfare and acclaim. And before long, hundreds of artists were enthusing over this innovative approach to booking beauty services. But then the pandemic hit, plunging the UK into a series of lockdowns and putting the day-to-day operations of this promising new venture on hold.
Luckily, founder and entrepreneur Gurinder Randeva is not one to let an opportunity pass her by. Instead, she focused her energies on developing Glamdeva’s e-commerce side. And now, beauty brand GLAMX has launched, winning over industry professionals and establishing itself as one to watch over the coming months and years.
After 15 years spent honing her skills across a variety of industries, Gurinder built upon her first-hand experience of the beauty industry to develop Glamdeva: an online platform that allows users to browse and book a wide range of services in one place. Supported by impressive tech and a dedicated community of users, it soon became one of the success stories of 2019. Happily, Gurinder’s efforts didn’t go unnoticed. In October she was awarded the title of Entrepreneur of the Year at the Welsh SME Business Awards and the following year she was named one of Insider Media’s 25 Rising Stars. Of course, 2020 presented some unexpected challenges, but the team behind the brand have remained as strong as ever.
With bookings for in-person services still on hold and uncertainty of when things would return back to normal, the team at Glamdeva turned all their efforts into GLAMX – and it shows. With a focus on beautiful, quality makeup tools at affordable prices, the brand has already been welcomed by professionals and looks set to win over even more fans.
Currently their range starts at less than £30 for a seven-piece brush set, with more products being added on a regular basis. And with over 13,000 followers on Instagram, they’re obviously doing something right. In other words, those who want professional-quality tools that won’t break the bank should definitely watch this space.
To view and purchase products visit www.glamx.co.uk
