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COVID-19 has changed our lives dramatically. From separating us from loved ones to completely diminishing our social lives, to say the last few months have been difficult is a pretty huge understatement. But, for the business community, the impacts of COVID-19 have been substantial. This is especially the case for the hair and makeup industry; an industry for which social and human interaction is a necessity.
Below, we look at a few ways Covid-19 has impacted hair and makeup artists across the globe.
No customers!
When social distancing rules became legal obligations life instantly changed for hair and makeup artists. With salons shutting and mobile services not deemed ‘essential’, artists have been left without customers.
While the government has now announced a variety of business loans, hair and makeup artists across the country are still hugely out of pocket.
Products and equipment
The majority of UK-based HMUA’s source equipment and products from all over the world. But, with many factories being shut and postage/deliveries being limited, getting our hands on the things we need is proving to be problematic. With many popular products coming from China, as well as hairdressing equipment like clips, scissors and gowns, hair and makeup artists are having no choice but to make do when it comes to supplies.
Staffing
According to a recent report, the UK is set to have a 14% increase in unemployment this year. If you run a business where you employ other artists then you will understandably be worried about paying their wages. This is where the option to furlough staff will come in handy for many hair and beauty businesses.
Mobile appointments
Over 60% of artists are either 100% mobile or run a mobile hair/makeup operation on the side. But, with mobile hair and makeup appointments understandably not deemed essential during these challenging times, artists are finding themselves with empty diaries.
The wonders of the internet
It is no secret that the past few months have been a struggle for the industry. But, it is not all doom and gloom! In fact, the industry is keeping rather upbeat, especially on platforms such as Facebook and Instagram. With social media providing artists with a way to keep in touch with customers and share their creative ideas and talents, lockdown has actually given artists the time to market themselves through online tutorials, giveaways and promotional offerings.
How Glamdeva is helping the hair and makeup industry
Here at Glamdeva, we have experienced a spike in traffic over the last 8 weeks, with hair and makeup wanting to join our platform of professionals. Glamdeva has provided artists with a way to engage with customers, market their services and provide confirmed bookings and are in anticipation of social distancing rules for the beauty industry being lifted soon.
If you are a professional hair or makeup artist wanting to come back to work with a bang, be sure to create an account with us today and start marketing your services the right way.
