Technology has changed how we live over the last decade. From social media altering the way we socialise and connect with others to shopping online now being the norm, it is safe to say that technology has had a positive impact on us all. But, with technology always evolving, the possibilities and opportunities it offers in the world of business is something all company owners need to stay abreast of.
This is certainly the case when looking at the hair and beauty industry; an industry for which technology is encouraging huge innovations. Below, we look at a few tech-focused changes that are happening now and some we predict for the coming months/years.
Online hair and makeup tutorials
If you have an Instagram account, you will have seen your fair share of hair and makeup tutorials. However, during lockdown, tutorials have become more impressive than ever, with artists using various video editing tools and getting to grips with new platforms like TikTok to show off their work. This will, in our opinion, lead to more advanced hair and makeup tutorials, with artists utilising the endless possibilities video technology can bring them and their businesses.
Digital consultations for mobile hair and makeup artists
Whether looking to hire a mobile hair or makeup artist for a wedding, show or a big birthday celebration, usually you would have a face-to-face consultation. This is used as a planning session. However, with social distancing set to be continued for some time, digital consultations are set to take precedence. Here at Glamdeva, we are seeing many of our professional account holders starting to use Zoom, Skype and other apps to liaise with customers.
High-tech digital equipment
For years, we have seen all sorts of high-tech hair and beauty products hit the marketplace. From digital skin tone checkers to laser hair removal machines, tech products already have a place in the hair and beauty arena. But, AI is expected to ramp the use of tech in the industry up again, with products and apps such as virtual mirrors and anti-aging/skincare simulation tools being just one part of this new movement.
The needs of hair and beauty customers are changing all of the time. But, one thing that remains is the need to book stylists and beauticians in a quick, fuss-free way. This is something the Glamdeva platform is helping with, providing a system for HMUAs to promote their services, find customers and book in appointments.