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The number of celebrities launching makeup lines is increasing by the day. From Beyoncé and Rhianna to Victoria Beckham, it seems every high-profile female woman is promoting her own makeup brand on Instagram.
Just this week, American beauty, Kesha, adds herself to that list, revealing news of her new makeup line, Kesha Rose.
Named after herself, the line is, according to Kesha, all about bold colours and glitter, providing men and women with everything they need to express themselves through the use of makeup.
But, it’s not the vivacious colours that sets this makeup brand aside from the rest.
Kesha Gold is 100% Vegan, with the ‘cruelty-free’ element of the brand being very close to Kesha’s heart.
Announcing the launch in a 30-second clip that she shared on social media, the songstress said:
“I think beauty is all about what’s inside your soul. I’m just an aura in a skin suit, but I do like to decorate it. That’s what this makeup is about. Perfect is not real and normal is boring.”
Later, the Tick Tock star revealed details of the rather cheerful eyeshadow pallet. Being unapologetically bright, the pallet comes in a luxurious branded velvet case. These are now being sold for a respectable £28.
In addition to the shadows, Kesha has also launched a range of pens that she says ‘can be used all over your body’. Where we expect most to use these colourful pens for the eye area, Kesha is encouraging people to get as creative as humanly possible with her products.
“I have pens that are called Whatever Wherever [Wands] and you can write on your arm to make fake tattoos or use it as a liquid liner that will not move.”
“I am a big fan of taking things and trying to go outside the box of what they’re used for” she says.
The ‘Whatever Wherever’ pens are on sale for £21, also being rather competitively-priced.
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