Since the start of the pandemic COVID-19, everyone has had to adapt to what some of us refer to as a ‘new normal’. With some normality starting to be introduced in the summer and individuals being able to return to some sort of routine, the Government have been on tenterhooks about the rise in people testing positive. With the fear of the NHS becoming overwhelmed again the Prime Minister has recently announced to what is being referred to as Lockdown 2.0. This is due to start from the 5th November through to the 2nd December 2020.
Working from home
As many of you will be returning to working from home, there will be benefits to trying to stick to a routine similar to the one that you would have if you were, for example, going to an office setting. Not only will you be more prepared when lockdown ends but this will also be particularly helpful for those that struggle with having to adapt to situations quickly and efficiently.
The ‘lipstick effect’
The ‘Lipstick Effect’ is when consumers still spend money on small indulgences during recessions, economic downturns, or when they personally have little cash. History has shown that the purchase of a luxury lipstick or even skincare cream seems to boost in sales during unprecedented times. Whilst the consumer cannot afford big-ticket items the smaller luxuries help to uplift mood and morale.
Makeup tips when working from home
Whilst giving our skin a little breather from makeup sometimes feels refreshing banishing all your makeup routine completely may not be the way forward. Here’s some pointers to help you when working from home.
- Stick to your usual skincare routine in the mornings, this will help keep you motivated especially during the winter months when skin can sometimes feel dull and dry. Instead of applying heavy foundation, why not swap for a tinted moisturiser instead which will help with keeping skin hydrated but also provide you with an even base.
- You can create a fresh-looking glow by using blush and bronzer, you needn’t go over the top with this but sweeping over your cheeks will give you that extra radiance you are looking for.
- Instead of using a lipstick or a gloss when working from home you could opt for a balm with a hint of colour which will provide you with some colour on your lips and that much-needed moisture during the winter months.
- If you are attending a zoom meeting and want to define your features further without having to cake on layers of makeup, you can add mascara which will make your eyes pop and add more definition to your brows by using a brow pencil or powder.
Whilst four weeks may seem like a long time away, remaining consistent with your routines will help you get through these unpredictable times faster. At Glamdeva our amazing professionals will be available to book once again from the 2nd December onwards.