An introduction to serum – and the top products

These days, it’s all anyone seems to talk about in the beauty business. Whether you’re looking for something to reduce fine lines and wrinkles or even out your skin tone, there’s a serum that claims to be your new best friend. So what exactly is a serum – and which ones should you choose? Simply put, a serum is an extra step in your skincare regime, typically applied after your cleanser but before your moisturiser. But what does it do? Essentially, you should think of it as a sort of “direct hit” formula, delivering powerful, concentrated ingredients directly to the skin. Because serums are made up of smaller molecules than other products, they can penetrate deeper into the delicate skin of your face, making them ideal for targeting problem areas such as wrinkles, dry patches and fine lines. As they deliver a similar effect, it can be easy to get